Privacy Policy
Last updated: 13 October 2026
1. Who we are
This website is the personal and professional brand profile of Fiona Flowers, founder of EXFETCH, London, United Kingdom ("EXFETCH", "we", "us"). We are the data controller for personal data collected through this website. You can contact us at hello@exfetch.com.
We handle personal data in line with the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
2. What data we collect
Server log data (automatic). Each time a page on this site is loaded, we record:
- your IP address
- the date and time of the visit
- the page requested
- the referring page (if your browser sends one)
- your browser and device type (user agent)
Analytics data (only with your consent). If you click "Accept analytics" on our cookie banner, we use Google Analytics 4 to collect information about how you use the site, such as pages viewed, time on page, approximate location (country or city level), device and browser type, and how you arrived at the site. We have enabled IP anonymisation for Google Analytics.
Information you send us. If you email us, we receive your email address, name, and anything else you choose to include.
We do not knowingly collect special category data, and this website is not directed at children.
3. Why we use your data and our legal basis
| Purpose | Data | Legal basis (UK GDPR) |
|---|---|---|
| Keeping the site secure, detecting abuse, and understanding basic traffic | Server log data | Legitimate interests (Art. 6(1)(f)) |
| Measuring and improving how the site is used | Google Analytics data and cookies | Consent (Art. 6(1)(a)), which you can withdraw at any time |
| Replying to your enquiries | Information you email us | Legitimate interests, or steps taken at your request before entering a contract |
Where we rely on legitimate interests, we have considered your rights and expectations. You can object at any time (see section 8).
4. Cookies
We do not set any non-essential cookies unless you accept them. Your cookie choice is stored in your browser's local storage so we do not ask you again on every visit.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors | Up to 2 years |
| _ga_<ID> | Google Analytics | Maintains session state | Up to 2 years |
| exfetch_cookie_consent | EXFETCH (local storage) | Remembers your cookie choice | Until you clear your browser data |
Changed your mind? You can reset your choice and see the cookie banner again.
5. Who we share data with
We do not sell your personal data. We share it only with service providers that help us run the site:
- Google LLC / Google Ireland Ltd for Google Analytics (only if you accept analytics cookies).
- Hostinger, our web hosting provider, which stores the site and its server logs.
We may also disclose data where required by law or to protect our rights.
6. International transfers
Our providers (Google and Hostinger) may process data outside the United Kingdom, including in the European Economic Area and the United States. Where personal data is transferred outside the UK, we rely on appropriate safeguards such as UK adequacy regulations or the UK International Data Transfer Agreement or Addendum, as applicable.
7. How long we keep data
- Server logs: up to 90 days, then deleted.
- Google Analytics data: retained according to the retention period configured in our Google Analytics account (no longer than 14 months).
- Emails: for as long as needed to deal with your enquiry and any resulting business relationship, then deleted or archived securely.
8. Your rights
Under UK GDPR you have the right to:
- access the personal data we hold about you
- have inaccurate data corrected
- have your data erased in certain circumstances
- restrict or object to our processing
- receive your data in a portable format
- withdraw your consent at any time, without affecting earlier processing
To exercise any of these rights, email hello@exfetch.com. We will respond within one month. If you are unhappy with how we handle your data, you can complain to the UK Information Commissioner's Office at ico.org.uk.
9. Security
We use reasonable technical and organisational measures to protect personal data, including restricting public access to our server logs. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
10. Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last changed. Material changes will be reflected on this page.
11. Contact
Questions about this policy or your data: hello@exfetch.com